150 years is a long time. We were tasked with creating a brand campaign that celebrated the storied history of the BFGoodrich brand. This campaign needed to celebrate a decade and a half of innovation and reflect a wealth of stories and experiences. As a unifying element, this campaign would carry an insignia that was uniquely BFGoodrich.
Created at SixSpeed with a team of talented people.
The mark was inspired by the lines on a race track and informed by a rich heritage of influential product logos from the vaults of BFGoodrich.
